While these may be true in some cases it may not be true for all.
So we now try and be very specific as to how a marketing approach will get to our Target Group, defined by age, qualifications, work, and other behaviors.īasic principles are called that for a reason: There are a ton of mantras out there including don’t market offline for an on-line product. In our case, as our platform targets professionals who are likely to have graduated from a top tier college and worked for 7-8+ years on average, we found that leveraging affiliates did not work for us while it works beautifully for many other online business. Here are 5 strategies we learned on the job that helped us get to that first round, and on to the next level of scaling up:ġ) Link your marketing strategy very closely to your defined customer and target group (TG): This is very basic but we have felt the pressures of experimenting with strategies we weren’t fully convinced tied to our customers, but tried just the same to get growth. After being bootstrapped for 2 years, last October, Flexing It got its first round of funding. Without it, chances of survival are lowered – the other looming reality for startups beyond the funding hurdle. This does mean however that you don’t need a killer marketing strategy. We all know this, and also know that despite these challenges, not growing is not an option. #4 bought data and leads most often don’t work! #3 there is so much content out there that just standing out is hard, and #2 the quick wins from social media are gone #1 the big (read funded) guys have probably made keywords super expensive So here’s the reality for many high-quality, yet early stage businesses looking to scale: Here I wanted to focus on marketing and the challenge that early stage startups and businesses face when they are crowded out by lots of money! It is a feat to get good talent with experience (unless you can afford to give increases of 30-40% over what people are currently earning).
Going from a bootstrapped startup to a having some funds at your disposal can really put the pressure on when it comes to spending it right and showing exponential growth in a few months so that the next round is ensured. Beyond the headlines and hype about money though, there is some real pressure.
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